The Importance of a Documented Content Marketing Strategy

Introduction

Does your brand have a documented content marketing strategy in place? If so, congratulations! You’re in the happy minority: Research shows that only 40% of marketers have a formal content marketing strategy. If you’re like 33% of marketers, you ‘sort of’ have a strategy, but it’s not fully worked out. Or maybe you’re among the 27% of marketers who say they don’t have a content strategy at all.

The Struggle for a Solid Content Strategy

There are lots of reasons why so many marketers struggle to create a solid content strategy. Often, it’s simply too much work to keep up with the never-ending list of other things you’ve got to do in a day. In many cases – especially among fast-growing brands – marketing teams simply lack the resources, experience or network to develop an effective strategy on their own.

How Remowriters Can Help

These are just a few of the reasons why many of the world’s fastest-growing brands now rely on professional content strategy services from Remowriters. Below, we want to share with you the most common strategy-related challenges we help our clients overcome, and show how our approach to content strategy can also help you achieve more with your content.

What is Content Strategy?

When we talk about a content strategy, here’s what we mean:

A set of guiding principles that helps you plan, develop and manage your content—text, video, interactive or other—across all the channels you use to reach your audience.

A content strategy gives you a structured approach for creating, curating and distributing valuable, relevant and engaging content, so you can attract the right audience for your brand.

Its chief aim is to align your business goals with your audience’s needs. That way, you can be sure that your content reflects your brand’s identity and resonates with your potential and existing customers.

Building an Effective Content Strategy Involves:

• In-depth research capabilities: Access to the latest tools and resources to perform SEO and keyword research, make data-driven decisions and continually optimise your content.
• Market and branding expertise: Experience to identify your audiences’ preferences, needs and interests, to develop a distinctive tone of voice and style for your brand, to create buyer personas and to choose the best channels and formats to match your content marketing goals.
• Trend analysis: Professional content strategists devote a large portion of their energy to spotting and getting ahead of the latest trends and techniques.

Why is a Content Strategy so Important?

In our experience, a strong strategy is something that all successful content marketers have in common. Strategy-focused brands are better equipped to create compelling narratives and rich content experiences that inform, engage and inspire.

A strategy also provides guidance for how to respond to changing market conditions. It gives you a playbook for how to interpret your data and decide what to do next.

But creating a content strategy doesn’t happen overnight. And it takes specialised knowledge to get things off the ground, which is why we see such a strong need for the content strategy services we offer. Below, we look at 6 of the main reasons marketers come to us for support with their content strategy – and what we advise them to do.

6 Reasons Why Marketers Need Content Strategy Services

Over the years, we’ve worked with hundreds of brands on improving their content strategy. One thing is clear: no two brands are ever alike. Each has a unique story and tone of voice, and each faces unique challenges. But many of those challenges fall into the 6 categories below. These are the 6 reasons we hear most often from brands who come to us for help with their content strategy.

1. Achieving Consistency in Your Content

Do any of these challenges sound familiar to you?

• “Our content is a mix of old and new.”
• “There have been so many different people creating our content over the years and it’s not all in the same style.”
• “Our brand is maturing and our old content doesn’t represent who we are anymore.”
• “We’re not posting new content regularly enough to grow a steady audience.”

If so, then your brand is probably facing a consistency problem. It’s one of the top reasons why marketers turn to us for support. Here’s what we would do in that case:

Define Your Tone of Voice

We brainstorm with our clients to create written style guides, branding guidelines and tone-of-voice documents that ensure all your content is consistent and unmistakably written in your brand’s voice.

Create a Content Calendar

We work with our clients to develop realistic content pipelines and create a content calendar. This ensures you don’t overlook any important tasks (including content optimisation) and keeps your new content output flowing at a regular, frequent pace.

Audit Your Content Library

We identify content that’s working and flag everything that needs updating and optimising. Give it a new life with a content refresh. We’ve even got AI tools that make this extremely fast.

2. Boosting Brand Awareness

Sounds like your brand isn’t raising the awareness it deserves. Here’s what we recommend:

• Develop a strong SEO strategy.
• Balance conversion with brand awareness.
• Create brand ambassadors.
• Focus on storytelling.

3. Understanding Your Target Audience

Here are some more challenges we often encounter:

• “We don’t know which topics are most important to our audience.”
• “We don’t have the time, expertise or tools to conduct market research.”
• “We’re entering a new market but don’t know what our new audience expects.”

4. Developing a Strong SEO Strategy

Search engine optimization (SEO) is crucial for improving your brand’s visibility and driving organic traffic. Here’s how to enhance your SEO strategy:

• Keyword Research: Identify relevant keywords and phrases that resonate with your audience. Use tools like Google Keyword Planner or SEMrush to discover high-traffic keywords related to your industry. Incorporate these keywords naturally into your content.

• On-Page Optimization: Optimize your content for search engines by:

  • Title Tags: Craft descriptive and keyword-rich title tags for your web pages.
  • Meta Descriptions: Write compelling meta descriptions that encourage clicks.
  • Header Tags: Use H1, H2, and H3 tags to structure your content and highlight important information.
  • URL Structure: Create clean and concise URLs that include relevant keywords.
  • Internal Linking: Link to other relevant pages within your website to improve navigation and boost SEO.

• Quality Content: High-quality, informative content attracts both readers and search engines. Focus on creating valuable blog posts, articles, and landing pages that address your audience’s needs.

5. Balancing Conversion with Brand Awareness

While conversion-focused content is essential, don’t neglect brand awareness. Strive for a balance between the two:

• Educational Content: Create content that educates your audience about your industry, products, or services. This builds trust and establishes your brand as an authority.

• Storytelling: Share compelling stories related to your brand. Stories resonate with people and leave a lasting impression.

• Social Media Engagement: Leverage social media platforms to engage with your audience. Share valuable content, respond to comments, and participate in conversations.

6. Creating Brand Ambassadors

Brand ambassadors can significantly boost your brand’s visibility and credibility:

• User-Generated Content (UGC): Encourage your customers to create content related to your brand. Share their testimonials, reviews, and experiences on your website and social media channels.

• Influencer Marketing: Collaborate with influencers who align with your brand values. Their endorsement can introduce your brand to a wider audience.

• Employee Advocacy: Empower your employees to be brand advocates. Encourage them to share company updates, behind-the-scenes glimpses, and their own experiences.

7. Focus on Storytelling

Effective storytelling captivates your audience and leaves a lasting impression. Consider the following:

• Narratives: Craft compelling narratives that resonate with your brand’s mission, values, and audience.

• Visual Content: Use images, videos, and infographics to enhance your storytelling. Visual elements make your content more engaging.

• Consistent Messaging: Ensure that your brand’s voice and messaging remain consistent across all channels.

Conclusion

A well-defined content strategy is essential for achieving your marketing goals. Whether you’re aiming for consistency, brand awareness, or audience understanding, investing in professional content strategy services can make a significant difference. Remember, your content is a powerful tool to connect with your audience and drive meaningful results.